I'm the kind of strategist who treats every brand like it's a living story. I don't just follow briefs—I dive into the essence, question every assumption, and push for smarter, clearer, more authentic brand narratives. I don't believe in half-measures or 'good enough'—I believe in building brands that last. If there's a way to refine, clarify, or rethink it from the ground up, I'm already doing it.

I'm the type of designer who looks at every project like it's their own child. I often find it hard to let go of a creative project & the overall collaboration process - which I think is a perfect attitude when it comes to graphic design. I always find something fresh to include into my projects, I don't like to stay in my comfort zone and I often try to be the little devil on my clients shoulder that keep on bugging them to "do more, do mooore, be braave".